{"id":692,"date":"2023-08-09T13:28:28","date_gmt":"2023-08-09T13:28:28","guid":{"rendered":"https:\/\/www.football-stadiums.co.uk\/value-of-front-of-shirt-gambling-sponsors-in-football\/"},"modified":"2023-12-28T17:54:04","modified_gmt":"2023-12-28T17:54:04","slug":"value-of-front-of-shirt-gambling-sponsors-in-football","status":"publish","type":"articles","link":"https:\/\/www.football-stadiums.co.uk\/articles\/value-of-front-of-shirt-gambling-sponsors-in-football\/","title":{"rendered":"Value Of Front-Of-Shirt Gambling Sponsors In Football And How The Ban Will Affect The Premier League"},"content":{"rendered":"
Gambling advertising in football has been a controversial issue ever since the first deal was struck. As one of the most watched sports competitions worldwide, the Premier League<\/a> and its clubs, are seen as ideal partners for gambling companies<\/a> to get brand exposure. For clubs the financial return is often irresistible, despite the ethical questions these sponsorships raise.<\/p>\n Now, Premier League clubs have collectively agreed to no longer allow front-of-shirt sponsorship by gambling firms from the 2026\/27 season onwards. The first UK sports league to do so.<\/p>\n Although rumours hinted at a ban for a while, it is still a major decision. Especially given the Premier League\u2019s sponsorship market and the role gambling companies play in it. How big of a role do gambling firms have historically within the Premier League? And how will the decision to limit their sponsorship opportunities affect the league\u2019s clubs?<\/p>\n The idea behind the ban on front-of-shirt sponsorship by gambling firms is to \u201creduce gambling advertising\u201d<\/a>, according to the Premier League. There are concerns about the effects of gambling advertising on the number of people actively involved, with damaging effects, in sports betting.<\/p>\n According to the UK Government, problem gambling affects an estimated 300,000 people<\/a> in the UK. And with a 2021 documentary by Channel 4 revealing that \u201cgambling logos can appear more than 700 times in a single football match,\u201d<\/a> it is unsurprising that the role of gambling advertising in football (and sports) is reviewed and debated.<\/p>\n Discussions between the league, clubs and the Department for Culture, Media, and Sports has now resulted in a voluntary change. Rather than a government-imposed one, as is the case in several other European countries.<\/p>\n However, the ban only applies to the sponsorship of the front of matchday shirts. This means clubs can still agree partnerships with gambling firms for their sleeves, training wear or in-stadium and digital advertising. In addition, there is a three-season transition period before the limitations come into effect at the end of the 2025\/26 season.<\/p>\nBan to Reduce Gambling Advertising<\/h2>\n
Which Gambling Sponsorships can Premier League Clubs Have?<\/h3>\n