Carrow Road: Norwich City FC

Norwich City FC, Canaryfields, Norwich, Norfolk, England, NR1 1JE

For plenty of people who have grown up in the Premier League era of top-level football, Norwich City will mostly be associated with their celebrity chef fan and joint-majority shareholder Delia Smith. More specifically, people will likely remember half-time in the game between the Canaries and Manchester City in 2005 when Smith got on the PA system and, definitely not drunk, shouted ‘where are you? Let's be havin' you!’ to the Norwich fans.

There is, of course, so much more to Norwich City than a celebrity chef and a half-time rant, not least of which is their famous stadium Carrow Road. The club moved to the stadium when the Football Association declared their old ground, The Nest, was unsafe to play in after subsidence caused one corner of the pitch to collapse.

Carrow Road, named after the street that surrounds three sides of the ground, was built within 82 days in 1935 and got the Royal seal of approval in 1938 when King George VI turned up and saw 20 minutes of the Canaries game with Milwall. It was the first time that a ruling monarch had ever watched any of a Second Division match.


Carrow Road Stats
Year Opened1935
Average Attendance26,524
Record Attendance43,984 (Norwich City v Leicester (1963))
Pitch Size104 x 68 (7072)
Clubs HostedNorwich City
First FixtureNorwich City v West Ham (31/08/1935)
Norwich City Stats
Year Founded1902
NicknameThe Canaries, Yellows
Club MascotCaptain Canary & Camilla Canary
RivalsIpswich Town
Previous StadiumsNewmarket Road, The Nest
KitYellow & Green Hoops (Home) / Dark Green (Away) / Peach (Third)
Training GroundColney Training Centre
Shirt SponsorLotus
Team OwnerDelia Smith & Michael Wynn Jones
Record GoalscorerJohnny Gavin (122)
Record AppearancesKevin Keelan (673)

Carrow Road Photos

Carrow Road Seating Plan & Where to Sit

Carrow Road Map

Carrow Road is a standard, four-sided stadium, though three of the sides are actually linked together in a bowl style. The other corner is taken up by a Holiday Inn, but we’ll tell you a bit more about that in our ‘Hotels’ section.

  • Regency Security Stand - Originally called ‘The River End’ and still known as that by the fans, this two-tiered stand was re-built in 1979. It houses the Delia Smith Bar and Restauraunt as well as the VIP Lounge.
  • The Barclay - Despite its name sounding like the stand should be sponsored by a bank, it’s actually named in honour of Captain Evelyn Barclay who was a former vice-president and who gave the cost of the roofing of the stand. It was re-built in 1992 as a two-tiered structure.
  • The Geoffrey Watling City Stand - With the lowest capacity of all of the stands, this houses the director’s box, hospitality suites and the press area. It was re-built in 1987 following a fire and was named after former club President Geoffrey Watling. The area between the Barclay and The City Stand is known to supporters as The Snakepit.
  • The South Stand - Sponsored by a local department store called Jarrolds for over a decade, this single-tiered stand is once again known simply as the South Stand, despite new sponsorship. There is a section between this and The Regency Security stand called The Aviva Community Stand. That contains great facilities for disabled fans. The South Stand is where the away supporters are located.

Norwich City Ticket Prices

In a bit of a re-shuffle that was unpopular with some fans, Norwich City now offer reasonably priced tickets for their ground, but you have to be a member to get the best opportunities. The majority of their seats are sold to season ticket holders so casual fans aren't guaranteed a seat. Membership costs £25 for adults and £15 for concessions, after which the ticket prices are capped as follows:

League Games are categorised as either A+/A/B/C depending on the quality of the other side

  • Adults - £40/£36/£31/£26
  • Over 65's/Under 21's - £30/£26/£21/£16
  • Under 18's - £25/£21/£16/£11
  • Under 12's - £15/£13/£11/£6

How To Get Norwich City Tickets

The easiest way to find tickets for Norwich matches is via the website. There you’ll be able to select the stand you’d like to sit in as well as the best area of the stand that’s available. Would you rather go in the Upper or Lower section of the Aviva Community Stand, for example? You can also phone the club’s box office directly or buy tickets in person from 9.30am until kick off on match days. One thing to bear in mind is that there may be some people offering tickets near to the ground on match day, but there’s no guarantee that they’ll be real so we advise you to proceed with caution on that front.

Where to Buy

Getting To Carrow Road

As mentioned in the ‘Private Hire’ section, access to Carrow Road is reasonably easy thanks to the links between the city and London, Cambridge and Ipswich. That said, it is Norwich that you’re heading to so don’t expect to be able to get there as easily as you might to some more centrally located grounds.

Train - Norwich City Train Station is just 10 minutes walk to the ground, so it’s an easy way to get there.

Bus - First Group operates both city and county-wide bus services to Norwich, so as long as you can get reasonably close to the city then you’ll be able to get a bus to within a mile of the ground.

Car - From the West you’ll exit the A47 onto the A146 and follow signs for Norwich and Lowestoft before seeing signs for the ground itself. From the South head to Norwich on the A11 and exit at Thickthorn roundabout onto the A47 before following signs to the ground. From Ipswich you’ll take the A140 until you meet the !47 then head towards Great Yarmouth. Finally from the East take the A47 to the A146 and follow the signs to Norwich and Lowestoft before you see signs to the stadium.

By Air - Norwich does have its own airport that is serviced by any number of popular resorts. You can then get a bus to the ground or a taxi.

Taxi - A taxi from the airport to the centre of Norwich will cost around £20, whilst from the train station to the ground it will cost you more like £8.

Parking Near Carrow Road

Match day parking at Carrow Road itself is restricted to pass holders, with pay on the day parking at County Hall car park, which is nearby. You’ll also be able to find some street parking not far from the ground, but you need to be careful owing to the city’s parking restrictions.

Useful Resources

Carrow Road Hotels

Most of the hotels will be in the centre of Norwich rather than really close to the ground, but don’t be afraid to look a little further afield if you’re after a real bargain. Here are some of our choices on the hotel front:

The Riverside Hotel Bed & Breakfast - £55+

516 Riverside Road, Norwich, NR1 1SN
A nice boutique place with just 12 rooms, it’s less than half a mile from Carrow Road and offers breakfast and self-parking. More details.

Holiday Inn Norwich City - £75+

Carrow Road, Norwich, NR1 1HU
You can’t get much closer to a ground than being attached to it and that’s exactly what the Holiday Inn offers you. It’s got a restaurant and bar, a fitness centre and a 24 hour business suite, too. More details.

The Maids Head Hotel - £92+

Tombland, Norwich, NR3 1LB
About 0.8 miles from Carrow Road sits The Maids Head Hotel. With 8 meeting rooms, a conference space and a restaurant and bar you should ignore the lack of apostrophe in the hotel’s title and treat yourself to a four-star experience when you head to Carrow Road. More details.

Pubs & Bars Near Carrow Road

Norwich isn’t exactly shy of a few decent places to quench your thirst before the match, just make sure you’re picking the right pub for the sort of pre-game experience you’re hoping to enjoy.

St. Andrew’s Brewhouse

41 St. Andrews Street, NR2 4TP (01603 305995)
Definitely the sort of place you’ll want to go if you’re something of a beer connoisseur, St. Andrew’s Brewhouse has a brewery attached to the pub and therefore offers some of the best individual beers in the city. They also do great food if you want to get a bite to eat before the game.

The Murderers

2-8 Timber Hill, NR1 3LB (01603 621447)
Despite its uninviting name The Murderers will give you one of the friendliest welcomes in town. That’s because it’s one of the last family owned public houses in the city centre. They do food, cask ales and show live sports on big screens. What more do you want from your pre-match experience?

The Plasterers Arms

43 Cowgate, NR3 1SZ (01603 440992)
The Plasterers Arms might sound like an old-fashioned drinking hole but they have cask ales on offer as well as pizzas and you can play billiards or board games whilst you enjoy sports on TVs around the place.


Given the fact that Carrow Road has been steadily re-built from the 90s onwards, the facilities you’ll find in the stadium are of a good quality, if slightly aged in places. The concourses feature places to get a bite to eat and a drink, somewhere to place a bet and all of the toilet facilities you’d expect.


  • Programme: 3.50
  • Pie: 3.00
  • Cup of tea: 2.00
  • Beer: 4.50


From Norwich FC

Norwich City offer a number of different hospitality packages at Carrow Road depending on your budget and what you’re hoping to get out of your experience. You can sponsor the match itself, for example, which will see you receive hospitality for up to 13 guests. That will include being hosted by a club legend, champagne on arrival, a behind-the-scenes tour and a three course pre-match meal with complimentary drinks. You’ll also get half-time and full-time drinks and three car park passes.

Alternatives include sponsoring the match ball, enjoying the ‘Carrow Road Experience’ and enjoying time in ‘The Legends Lounge’ hosted by a club legend. All of the options will be a variation on the above and it goes without saying that, given Delia Smith’s association with the club, the food will be top-notch.

If you’re looking for something a little bit more down-to-earth than hanging out in a swanky box with former players then maybe the Top of the Terrace Suite is for you. You’ll get access to the glass fronted suite with a private table on which to eat your 'Delia influenced' carvery.

Hospitality is available match by match or seasonally.

Private Hire

With 17 function rooms, 41 executive boxes that are ideal for breakout sessions or smaller meetings, and a location that is a 5 minute walk from Norwich City Train Station, Carrow Road is an ideal location for any of your conference and corporate events. Located in the heart of Norwich with easy access to London, Ipswich and Cambridge, you’ll enjoy the perfect business environment at Norwich’s ground.

Stadium Tours & Museum

Norwich City offer a 90 minute tour that takes in the dressing rooms, the director’s box, the club’s trophy cabinet (doesn't take long), the press room as well as a trip down the players’ tunnel to the team dugouts. You’ll end the tour in the club’s official shop where you’ll have the chance to buy some official memorabilia.

They seem to run fairly sporadically and with no real pattern, but dates are announced on the website with plenty of advance warning and tickets cost £10 per person.

About Norwich City

By Mls11 at English Wikipedia [Public domain], via Wikimedia Commons

Norwich City Football Club was founded in 1902 and first reached the top-flight for the first time in 1972. They’ve never won the country’s top division but they have twice enjoyed League Cup success - in 1962 and 1985 - and finished third in the Premier League in 1993. It was the first season of the newly invented league and Norwich were surprise title contenders before slipping away in the final weeks.

As well as enjoying strong support from within the city, Norwich also have numerous supporters clubs around the country. They have a surprising number of celebrity fans to boast of, with Delia Smith having already been mentioned. Stephen Fry has also spent time running the club in the past, whilst Myleene Klass, Sophie Ellis Bexter and even Hollywood star Hugh Jackman are amongst those that profess to have a love of the Canaries.

Carrow Road History

Main Stand, Carrow Road Fire damaged ground 1986 - Martin Thirkettle [CC BY-SA 2.0], via Wikimedia Commons

It is a point of sadness for some Norwich fans that the club no longer plays at a ground with as cool a name as ‘The Nest’. Alas they had to leave that ground, which was located in a disused chalk pit, when the Football Association declared that it wasn’t a safe location considering the club’s expanding fanbase. The fact that part of the pitch collapsed didn't help matters much...

’The Nest’ might have had to close down, but Carrow Road would go on to create an exciting history all of its own. It was built in just 82 days and some of the club’s officials called it ‘The eighth wonder of the world'. During the 1980s and 1990s the original stands were gradually demolished and replaced with newer versions of themselves.

Future Developments

2003 Demolition of the old South Stand commences - Martin Thirkettle [CC BY-SA 2.0], via Wikimedia Commons

The club believes that there is room to expand the ground, but the likely cost will be around £30 million and that means that they have to wait until they’ve got a satisfactory amount of income before they can take the plunge. Despite early stage drawings being made my architects in 2022, it’s unlikely to happen any time soon, although minor improvements were made to the stadium on a rolling basis from 2020-2023, including updating tech, audio digital etc.

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